Print marketing does more than communicate a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether you realize it or not. Here are five tips for communicating the right brand messages: Have a consistent brand message across channels. From piece to piece…
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Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response rates and better return on investment (ROI). Is this really a smart marketing approach? Or is it just a gimmick to get you to buy…
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You wouldn’t bake a cake without finishing it off with icing, would you? Neither should you create a printed piece without considering how to finish it off with one of the many decorative and protective finishing options available. At the most basic level are varnishes or coatings. Traditional varnishes and coatings can be solvent or…
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It used to be that, in order to create powerful 1:1 print campaigns, you had to be both a marketing wizard and a database master. No more. Today, the software does much of the work for you. The secret is in the Web portal where your content, your templates, and your data are maintained in…
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All around us, we hear about the benefits of going paperless. When it comes to marketing, that may not be the best move. In a world of social media saturation and clogged inboxes, direct mail has more power than ever. In fact, a recent Brand Science Study showed a 62% lift for digital campaigns that…
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Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do is…
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Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. Let’s look at five reasons you can’t afford to skimp on print. Cut through the…
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Thinking Direct Mail? Think Timing When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks about timing. In a recent e-book, GrayHair, which provides software for postal tracking and multi-channel marketing services, described multiple benefits…
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Does Your Marketing Content Sound Human? Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something a person might actually want to read?” When competition is fierce, it’s tempting to throw in every feature and…
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What Dictates the Meaning of Color? When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black. To bring excitement, you use red. If it’s a premium product, it must be gold. While we do tend…
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