BPI News
Marketing
Marketing | June 9, 2026
With B2B Direct Mail, Follow-Up Timing Is Everything
The power of a B2B direct mail piece isn’t just in the mailbox. It’s in the momentum it creates. You can send the most creative, high-impact dimensional mailer in the world, but if your sales team treats the follow-up as an afterthought, that investment is essentially “shelfware.” In B2B, direct mail serves as the icebreaker. […]
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