Did you know that one of your deepest wells for bigger profits is your lapsed customer base? These are customers who have done business with you in the past, but for some reason have not come back. This isn’t always due to discontent with your company. Sometimes it’s forgetfulness. Sometimes people simply want to try…
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How do you plan your print and multi-channel marketing campaigns? Do you trust your intuition? Or do you rely on data to inform your decisions about the most effective way to approach your customers and prospects? According to a study written by The Economist Intelligence Unit and sponsored by Applied Predictive Technologies (“Decisive Action: How…
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Everyone likes to be rewarded for their loyalty. That’s why more and more marketers are offering a loyalty program these days. Direct mail offers unique benefits for these programs because you can offer coupons, deals, and offers and encourage participation with high-impact visual imagery that reinforces the value of the offer and excites your customers…
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The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are give tips for developing content that will engage your customers and…
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Stand out physically. A traditional 8.5 x 11-inch sheet will easily blend into a pile. Consider using different shapes and sizes to make your materials “harder to lose” and easier to notice. Make ‘Em POP! Various print and finish elements can increase the “volume” of your message over that of your competitors. We offer a…
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There is a bewildering variety of printing papers available, and deciphering a print quote can seem like reading a foreign language. Here are some of the most relevant terms you need to know. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size…
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Have you ever seen a marketing piece so cluttered that your eye didn’t know where to focus? In which the marketer was throwing so much at you at once that the point of the entire message got lost? Especially when you have a great product, this is easy to do. There is so much to…
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When it comes to marketing spend, there is value in trusting your gut. But more and more marketers are looking to the numbers. According to a new survey by Adobe, marketers are increasingly relying on data and analytics to guide their decisions. Creativity is critical, but that creativity needs to be guided by hard numbers…
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Anyone can come up with a snazzy jingle or discount a product. Marrying great creative with insightful, database-driven personalization is more challenging. It also generates better results because the mailer is relevant, not just catchy. When one safety products company exchanged its static mailers for creative, highly personalized mailers, for example, the results were dramatic.…
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With all the media channels available, the choices can be confusing for nonprofits. What is the most effective channel for soliciting donations? According to a new study by YouGov, it’s direct mail. The November 2013 survey of more than 1,150 U.S adults, found the following: One-fifth (21%) of respondents cited direct mail solicitations as the prompt for…
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